A day seminar to provide you with tools and expert knowledge to understand your audiences at outdoor arts events
Tuesday 26th June, 11am – 4pm, Pavilion Dance, Bournemouth
Wednesday 10th October, 11am – 4pm, Circomedia, Bristol
A day of case studies from festival practitioners and insight from the Audiences London Plus team on how to understand and engage audiences for outdoor events and festivals. Essential for event planners who need to evaluate impact, make the case to attract investment or devise an engagement strategy.

This is an opportunity to learn, share experiences and ask questions, and by the end of the day you will be able to:

Demonstrate the value of evaluation and its impacts for planning and delivering events or festivals
Set objectives for evaluation according to the principles of good research
Identify and understand audiences using a range of practical and cost effective tools and techniques
Assess the most effective approaches to engaging local audiences and communities with your event
Introduced and facilitated by Jim Brewster, Regional Director South West, with round table discussions on Evaluation with Adrienne Pye, Regional Director South East, Community Engagement with Helen Ball, Head of Engagement Services Audiences London Plus and Emily Bull, Regional Engagement Manager South, and Use of Marketing Intelligence with Jim Brewster.

Who is it for? Ideal for those working for or associated with the delivery of outdoor events and festivals with responsibility for planning, evaluation or audience engagement.

All participants will receive a printed version of Audiences London Plus' Advice for Researching Audiences at Outdoor Events and Festivals.

Price: £80 +VAT

Lunch will be provided.

To book a place email bookings@audienceslondon.org and make sure you specify which date and location you're booking for.